You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks alcontinue="Bulgaria" />
  </query-continue>
  <query>
    <alllinks>
      <l ns="0" title="Ban" />
      <l ns="0" title="Becoming a Crown Distributor with Audio Wholesale Business" />
      <l ns="0" title="Beverly Hills Breast Implants - Making the Decision between Silicone and Saline" />
      <l ns="0" title="Beverly Hills facelift - The future of facelifts" />
      <l ns="0" title="Bg:" />
      <l ns="0" title="Blech" />
      <l ns="0" title="Botox los angeles" />
      <l ns="0" title="Br:" />
      <l ns="0" title="Breast Enhancement in Beverly Hills - What to Consider" />
      <l ns="0" title="Breast Implant Options for Athletic Women" />
    </alllinks>
  </query>
</api>