You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Bulgaria" />
  </query-continue>
  <query>
    <pages>
      <page ns="0" title="Ban" missing="" />
      <page ns="0" title="Becoming a Crown Distributor with Audio Wholesale Business" missing="" />
      <page ns="0" title="Beverly Hills Breast Implants - Making the Decision between Silicone and Saline" missing="" />
      <page ns="0" title="Beverly Hills facelift - The future of facelifts" missing="" />
      <page ns="0" title="Bg:" missing="" />
      <page ns="0" title="Blech" missing="" />
      <page ns="0" title="Botox los angeles" missing="" />
      <page ns="0" title="Br:" missing="" />
      <page ns="0" title="Breast Enhancement in Beverly Hills - What to Consider" missing="" />
      <page ns="0" title="Breast Implant Options for Athletic Women" missing="" />
    </pages>
  </query>
</api>